Here’s a hard pill to swallow – the Instagram algorithm favors quantity over quality. So, whether you’re just getting started on Instagram or already have a loyal community, here are 6 tips that will help you make the most of Reels on Instagram. You just have to know how to use Instagram Reels for marketing the right way.

It’s why brands prefer Instagram over other social platforms.īy leveraging their true potential, you could have your own Reels featured on the explore page. It has set itself as a solution to fuel your page’s growth and engagement. Instagram Reels are the way to acquire followers organically, particularly because it’s being pushed to outdo TikTok. “Did you know that Louis Vuitton gets over 7 million views per Reel!?” Interesting Read: 51 Powerful Instagram Marketing Tips To Boost Your Instagram Presence How to Use Instagram Reels for Marketing Strategy? You can even add your own audio or choose a song from Instagram’s vast library for that extra oomph! Not only that, it gives you control over the playback speed of your video and lets you use incredible Augmented Reality (AR) filters. Think of Reels as the 21st-century version of Vine, where users can quickly and effortlessly shoot on the go. The feature lets you film 90-second-long videos that you can share with your friends or anyone on Instagram. Instagram Reels are a new way to create and discover entertaining videos on Instagram. And it’s doing unimaginably well, by the way. That resulted in Reels getting anywhere between 13 to 51% more engagement than regular IG videos! And the rest is history.Īnd just like that, Instagram Reels became a huge platform for personal branding and collaborations. Soon after the ban, Instagram saw the perfect opening to roll out its new feature ‘Reels’ in India, which was earlier in its beta stages in Brazil.Īs the US proposed to follow suit, Instagram gave Reels an extra nudge by dedicating a section to it on the bottom taskbar of the app.

Instagram reels profile grid